Judging a Bottle (or Can) by Its Cover

As consumers, we tend to base the majority of our purchasing decisions on a basic set of rules, one of which is how visually appealing a package is. I know I’m guilty of buying beer solely based on the label artwork. Breweries are investing quite a bit of time and money into making sure their bottles stand out on the shelves, developing a variety of personalities ranging from extremely minimalist to urban grunge. Web Urbanist has a list of 20 extremely creative bottles and cans that you need to check out.

Source: Hand-Crafted Design: 20 Creative Beer Cans & Label Designs | Web Urbanist